Category: SEO

What is SEO Strategy

Gabriel Bertolo April 17, 2024 No Comments

Strategy development is critical to effective search engine optimization. Without a solid well-researched strategy you are blindly throwing darts hoping it hits. So what is an SEO strategy? When developing…

What is PPC Advertising?

Gabriel Bertolo March 26, 2024 No Comments

PPC stands for Pay Per Click and is paid search, also known as SEM or Search Engine Marketing. PPC typically refers to Google Ads. But it also applies to…

Understanding Google Maps and Google Business Profiles

Gabriel Bertolo March 8, 2024 No Comments

Read through this short breakout to understand what Google Maps is and why it is so important for your business and such an important part of local SEO. What…

What is an SEO Audit

Gabriel Bertolo March 8, 2024 No Comments

A Search Engine Optimization audit is always the best first step when beginning any SEO project. It gives us a deep understanding of what’s going on with your site. It…

What Is On Page SEO?

Gabriel Bertolo March 5, 2024 No Comments

There are mainly 2 parts to SEO, on-page and off-page. On-page SEO is focused on all of the SEO factors that are present on the website itself. These are very…

What is Keyword Research?

Gabriel Bertolo January 17, 2024 1 Comment

Keyword research is the in-depth process of investigating the best keywords to target for a given SEO project. Even businesses in the same niche can have differing terms that would…

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