Category: SEO

What is SEO Strategy

Strategy development is critical to effective search engine optimization. Without a solid well-researched strategy you are blindly throwing darts hoping it hits. So what is an SEO strategy? When developing [...]
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What is PPC Advertising?

  PPC stands for Pay Per Click and is paid search, also known as SEM or Search Engine Marketing. PPC typically refers to Google Ads. But it also applies to [...]
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What is an SEO Audit

A Search Engine Optimization audit is always the best first step when beginning any SEO project. It gives us a deep understanding of what’s going on with your site. It [...]
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What Is On Page SEO?

There are mainly 2 parts to SEO, on-page and off-page. On-page SEO is focused on all of the SEO factors that are present on the website itself. These are very [...]
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What is Keyword Research?

Keyword research is the in-depth process of investigating the best keywords to target for a given SEO project. Even businesses in the same niche can have differing terms that would [...]
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